ALL BIG LETTERS
  • Identity
  • Print
  • Digital

 

Cantor Fitzgerald Gallery at Haverford College presented ALL BIG LETTERS, an exhibition featuring the tools and hallmarks of graffiti art in its multivalent forms. Pulling from the documentation and instruments used in the show, I created a visual identity that could fit within the urban landscape that ABL's graffiti occupies. "3D" lettering is distressed and weathered, then placed on a concrete background. The look was carried through postcards, posters, lamppost vinyls, and digital applications. The gallery guide featured a cover of Mohawk Loop Antique Vellum where its natural texture and visible fibers complemented rough-hewn the aesthetic.

  • Winter 2017

Title wall vinyl.

View of exhibition.

Project Video

Video courtesy Haverford College and Cantor Fitzgerald Gallery. Video produced by Peter English. "ALL BIG LETTERS suggests that every aspect of graffiti can be understood as an effort to maximize reputation through novel uses of instruments and other innovations."

Gallery Guide

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Four color offset. Cover: Mohawk Loop Antique Vellum Snow. Text: Cougar Opaque.

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Poster, Banners, Etc.

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18" x 12" 4-color poster and vinyl lightpole banners.

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6" x 9" mailing postcard.

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Thank you to R.J. Rushmore and Matthew Callinan.