- Art Direction
After a year reflection on its 30 year history, Jazz at Lincoln Center was ready to jump forward into 2018–19. We wanted to highlight a younger stable of performers to capture JALC's energy and immediacy, while also remaining true to the organization's heritage of showcasing legendary performers. We worked with photographer Piper Ferguson, who shot eleven guest artists and Jazz's sixteen-member orchestra over two days–and captured video of each performer in their element, improvising. Using rich color backgrounds and highlight gels, our studio photography has a live feel, which suits jazz best. The studio capture was used as the basis for our marketing and subscriptions campaigns: Print and digital posters, season minisite, social media, and various multimedia advertising platforms with which to sell tickets and promote the organization through 2019.
- Winter 2017–Spring 2018