Jazz 2019–20
  • Art Direction
  • Branding
  • Campaign

 

Last year was a transitional period for Jazz at Lincoln Center's branding. For the 2019–20 concert season, we have refined and unified the look. I created a custom wordmark based on Hoefler & Co.'s Tungsten and refreshed the typography across the board. The Creative team built on last year's colorful and expressive studio photography, elevating it to work in tandem with new graphics, motion, and text elements. We took a digital-first approach, but print is a huge part of Jazz's collateral, and the examples here show both coming together in a unified way. More examples to come.

  • Winter 2018–Spring 2019
brochure cover brochure spread 1 brochure spread 2

Responsive Mini-Site

View site here.

Season teaser. Photography by Kwaku Alston, edited by Adam Meeks.

Self-mailing poster

Self-mailing poster.