- Art Direction
Last year was a transitional period for Jazz at Lincoln Center's branding. For the 2019–20 concert season, we have refined and unified the look. I created a custom wordmark based on Hoefler & Co.'s Tungsten and refreshed the typography across the board. The Creative team built on last year's colorful and expressive studio photography, elevating it to work in tandem with new graphics, motion, and text elements. We took a digital-first approach, but print is a huge part of Jazz's collateral, and the examples here show both coming together in a unified way. A few non-concert season examples are included at bottom.
- Winter 2018–Present
After COVID-19 forced Jazz at Lincoln Center's closure in mid-March, we shifted to an online benefit broadcast, called the "Worldwide Concert for Our Culture". The visual identity needed to be distinct.