Jazz 2019–20
  • Art Direction
  • Branding
  • Campaign

 

Last year was a transitional period for Jazz at Lincoln Center's branding. For the 2019–20 concert season, we have refined and unified the look. I created a custom wordmark based on Hoefler & Co.'s Tungsten and refreshed the typography across the board. The Creative team built on last year's colorful and expressive studio photography, elevating it to work in tandem with new graphics, motion, and text elements. We took a digital-first approach, but print is a huge part of Jazz's collateral, and the examples here show both coming together in a unified way. A few non-concert season examples are included at bottom.

  • Winter 2018–Present
new jazz wordmark

View site here.

Season teaser. Photography by Kwaku Alston, edited by Adam Meeks.

Self-mailing poster

Self-mailing poster.

brochure cover brochure spread 1 brochure spread 2

Essentially Ellington High School Jazz Band Festival 25th Anniversary

Mini-site here.

 

Commemorative poster (untrimmed) printed on black French Paper with metallic silver Pantone for the "25" and metallic silver foilstamp for center emblem. White-on-black t-shirt on right with trimmed poster.

EE25 Social Media Banner

Gala 2020 and Online Benefit

Bird+Brubeck at 100 Save the Date

Bird+Brubeck at 100 Save the Date, photo composite on multi-colored holographic paper.

Gala Invitation Details

Iridescent foilstamp on bright white stock, mounted to cards shown above.

After COVID-19 forced Jazz at Lincoln Center's closure in mid-March, we shifted to an online benefit broadcast, called the "Worldwide Concert for Our Culture". The visual identity needed to be distinct.

Benefit video, produced by Adam Meeks, edited by Chloe Jury-Fogel.