- Art Direction
Last year was a transitional period for Jazz at Lincoln Center's branding. For the 2019–20 concert season, we have refined and unified the look. I created a custom wordmark based on Hoefler & Co.'s Tungsten and refreshed the typography across the board. The Creative team built on last year's colorful and expressive studio photography, elevating it to work in tandem with new graphics, motion, and text elements. We took a digital-first approach, but print is a huge part of Jazz's collateral, and the examples here show both coming together in a unified way. More examples to come.
- Winter 2018–Spring 2019