Jazz at Lincoln Center

Jazz at Lincoln Center is a global leader in presenting and celebrating jazz music, a cornerstone of American culture, anchored in New York City’s Columbus Circle. As Creative Director, I led the 2020 rebrand, reshaping its visual identity across all platforms. Since then, my team has worked to refine and expand that brand vision. I’ve spearheaded 360° marketing campaigns, from album art direction for the in-house record label to cohesive brand experiences spanning signage, print, web, and video/animation for social media. My work has helped craft a dynamic identity across streaming and in-person experiences, amplifying JALC’s mission to connect audiences with the transformative power of live jazz.

Homepage photo by Gilberto Tadday. Other photos by Lawrence Sumulong and Nathalie Schueller.

In addition to the visual direction of the 2023–24 season, my team and I redesigned Jazz’s website with the help of Ascender Studios. The site is a prime example of the new brand in action: thoughtful typography, dark but colorful palettes, media-rich, and showcasing strong photography.

Marketing campaigns for Black History Month, Jazz Appreciation Month, and Holidays with motion components in the subway, LinkNYC, bus shelters, taxi screens, and web retargeting.