Kara Walker’s A Subtlety
Kara Walker’s “mammy-as-sphinx” sugar sculpture and candy processional figurines—a departure from the silhouette cutouts she is most known for—was a genuine must-see in the Summer of 2014. Erected in the abandoned Domino Sugar Factory, in Williamsburg, Brooklyn, I created the visual identity for the project, treating the extended title as one block and punctuated with a delicate rendering of “a Subtlety,” which became shorthand for the work. This clean, black-on-white treatment was complimented by my icon of the Factory silhouette and smoke plume, which contrasted nicely on the crumbling industrial setting.
Identity | Experiential | Invitation
Poster design for sale on site
Painted mural of title design
Microsite
Google Art Project walkthrough, also showing some signage
Close up of title wall. Painted by Overall Murals.
Resin-cast figure coated in molasses. Some were molded entirely from sugar.
Microsite, supplemental materials
For the Creative Time Spring Benefit honoring Kara Walker, I built on the visual identity of the exhibition for the save-the-date and invitation. The save-the-date evoked the industrial environment of the site, while the invitation served as a counterpoint.
